Thursday, Google announced it had conducted a study, concluding that blocking cookies “materially reduces” revenue for publishers. In the report, Google analyzed a sampling of traffic on the 500 largest Google Ad publishers over the last three months. In summary; according to Google, the Google conducted study, of Google’s adContinue Reading

Bloomberg reports that YouTube executives are finalizing plans to end “targeted” advertisements on videos kids are likely to watch. This is widely believed to be the result of a Federal Trade Commission investigation into whether YouTube breached the Children’s Online Privacy Act (COPPA). Reportedly the FTC reached a settlement with YouTube, butContinue Reading