Google Webmasters Becomes Google Search Central

Google Webmasters is re-branding to Google Search Central. That’s it, that’s the news. Google explains the change in a blog post, saying that the term “webmaster” is not widely used.

“A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They’re more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owner, but very few “webmasters.”

As part of the re-brand, Google is moving the main Webmaster Central blog, and 13 other localized blogs, over to the new site. This is not a change that will have impact on website rankings, and really just falls under a “this is interesting” umbrella.

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