YouTube Rewinds Its Verification Changes, Letting Verified Creators Stay Verified

After getting roasted widely since yesterday’s announcement that the platform would be removing verification from a lot of creators. YouTube announced one day later that it will not be de-verifying currently verified creators.

“We heard loud and clear how much the badge means to you […] Channels that already have the verification badge will now keep it and don’t have to appeal. We’ll continue reviewing those channels to ensure we’re protecting creators from impersonation.” wrote YouTube product manager Jonathan McPhie in a blog post explaining the (lack of) change.

Susan Wojcicki YouTube’s CEO also apologized for the announcement. Tweeting, “To our creators & users–I’m sorry for the frustration & hurt that we caused with our new approach to verification. While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns & we’ll have more updates soon.”

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What caused the backlash and apologising? YouTube announced changes to the appearance of verification badges and a new process of how verification can be attained. Oh, also the company that largely subsists due to user-generated content announced it would be removing the badge from most currently verified channels. Many creators found out about this announcement because they got email notices saying they would soon be losing their verified status.

Michael Buckley who hasn’t posted to YouTube regularly in a long time, but who was one of the original career YouTubers back in 2007 tweeted the email from YouTube saying he would be unverified. Even currently active YouTube channels, like penguinz0 with over 3.92 million subscribers, Dolan Dark with 1.53 million subscribers and hundreds of other large and active creators also said they would be losing verification.

It wasn’t just the creators who were upset. Many fans of these channels seemed to feel YouTube was insulting their favorite creators. Even creators like James Charles, Keemstar, and Boogie2988, who kept verification, criticized the decision.

While it’s unlikely that any social network will ever just verify everyone who isn’t a bot, the way YouTube rolled this out was a flop even compared with YouTube Rewind.

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