YouTube Will Start Running Ads On Channels Outside Of The Partner Program

First reported by Variety the November 18th update of YouTube’s terms of service, adds a section saying users grant the service “the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access).” However, the agreement “does not entitle you to any payments,”.

The new provision comes in conjunction with a YouTube statement that starting today they will, “begin slowly rolling out ads on a limited number of videos from channels not in YPP,”. YPP references the YouTube Partner Program that allowed some channels to monetize their content and receive a share of the revenue for ads served on their videos.

Creators who are not participating in the YouTube Partner Program “may see ads on some of your videos,” and “Since you’re not currently in YPP, you won’t receive a share of the revenue from these ads” said YouTube.

YouTube’s updated terms of service also specifies that payments from YouTube to U.S. creators will now be considered “royalties” from a U.S. tax perspective. Due to that change, some creators in the Partner Program may be required to submit tax information to Google and be subject to U.S. tax withholding under U.S. law.

YouTube says “U.S. creators will be generally unaffected by these withholding’s as long as they provide valid documentation.” The company promises to clarify the rules for those outside the U.S. as royalties become available in 2021.

Another update to YouTube’s terms of service, says that users may not “collect or harvest” any facial data that could identify an individual. This sounds like bad news for deep fakes, but it’s unclear exactly how YouTube can enforce this rule.

Photo by Christian Wiediger on Unsplash

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