While negotiating a $44 billion arrangement to procure Twitter, Elon Musk let financiers know that he would focus on cutting the organization’s bottom line. As reported by Bloomberg Musk talked about cutting both costs and jobs for the social network. In calls with bankers before the deal was reported, Musk answeredContinue Reading
Reportedly Microsoft is exploring creating an ad program that would allow brands to advertise in free-to-play Xbox games. Sources familiar with the matter told Business Insider that one potential way these ads could display is as digital billboards in car racing games. Something that if true is sort of amazing.Continue Reading
According to Cloudflare, TikTok is now visited more than Google. Behind Google, are Facebook, Amazon, Netflix, YouTube, and WhatsApp, according to the company. Here’s the full list of this year’s top 10 most popular domains: TikTok.com Google.com Facebook.com Microsoft.com Apple.com Amazon.com Netflix.com YouTube.com Twitter.com WhatsApp.com Back in September TikTok saidContinue Reading
Meta (formerly Facebook) is removing ad targeting options across its platforms, including Facebook and Instagram. It will no longer be possible to target ads to users based on race, political affiliation, or orientation. In a blog post Facebook’s VP of product marketing for ads says, “[…]we want to better match people’s evolvingContinue Reading
Zoom announced that it has begun rolling out an advertising program for millions of Basic users who take advantage of the free video conferencing service. At least for now, ads will show only on the browser page that users see after a meeting ends. In Zoom’s announcement blog post, the companyContinue Reading
First reported by Variety the November 18th update of YouTube’s terms of service, adds a section saying users grant the service “the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access).” However, the agreement “does notContinue Reading
Spotify has confirmed the acquisition of podcast hosting company Megaphone for their growing podcasting business. The reported $235 million Megaphone acquisition won’t impact Spotify’s existing podcasts, as they were already hosting the shows on Megaphone. The goal of this deal is to make Spotify’s ad insertion tools available to third-partyContinue Reading
Google this week removed two malicious extensions from the Chrome Web Store. The two extensions were caught stuffing cookies in web browsers of over a million of their users, as an affiliate referral scheme. The ad blockers “AdBlock”and “uBlock Origin” used names misleadingly similar to those of more reputable software.Continue Reading
A team of researchers from Northeastern University and the Imperial College of London found a variety of IoT devices are collecting and sharing data. The devices the research claim are collecting users data like smart TVs and set top boxes for streaming, are also sharing data with third parties includingContinue Reading
YouTube has become a cultural measure of a songs popularity. It’s something fans, artists and labels all point to as a sign of success. Yesterday, the company made changes to the YouTube Music Charts, including how videos make it to the top of 24-hour debuts. YouTube Music Charts will no longer countContinue Reading